Creator coordination
Recruit leading streamers and align participation, schedules and event requirements.
GAMING / LIVE ACTIVATION
Bringing a gaming
community together
Coordinating leading streamers around an online battle royale event, creating a shared moment for creators and players.
TEAM EXPERIENCE / 01
~80%
Leading-streamer coverage in the target market
+40%
Daily active users (DAU) on event day vs. the usual level
LIVE
Coordinated online tournament
Start with the
right objective
Bring leading streamers and their audiences together for an online tournament in a priority market.
02 / THE EXECUTION
How we brought
the work together
Multi-stream activation
Coordinate livestream activity so players can follow the event through the creators they already watch.
Community participation
Use competitive content as a shared reason for creators and players to engage.
Results &
learnings
The event covered approximately 80% of leading streamers in the target market. Event-day daily active users were 40% above the usual level.
DAU means daily active users. The figure compares the event day with the usual level in the target market; it should not be read as the net increase attributable solely to creator marketing.
YOUR NEXT LEAP STARTS HERE
Ready to make
your next move?
Tell us your product, target markets and campaign goals.
We can discuss a plan that fits.