Relevant player communities
Match creators with the game’s player audience and the channel’s target users.
GAMING COMMERCE / CONVERSION
From creator content
to top-up purchases
Creator campaigns built around player top-up needs, channel value and a clear path from content to transaction.
TEAM EXPERIENCE / 03
Official / Third-party
Types of top-up sites served
RETURN
Official-site campaign returns were several times the marketing spend
TOP-UPS
Campaigns focused on top-up purchases
Start with the
right objective
Help players understand the value of a top-up channel and take the next step toward a transaction.
02 / THE EXECUTION
How we brought
the work together
A clear channel story
Build content around player needs, the channel’s value and how to complete a top-up.
Conversion-led review
Review available campaign and transaction data to guide creator selection and follow-up investment.
Results &
learnings
Experience spans official and third-party top-up sites. In the official-site project, reported campaign returns were several times the marketing spend.
The return description applies to the referenced official-site project. The specific multiple is not disclosed.
YOUR NEXT LEAP STARTS HERE
Ready to make
your next move?
Tell us your product, target markets and campaign goals.
We can discuss a plan that fits.